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Research group

Product Returns Research Group (PRRG)

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Product returns are an increasing problem in multichannel retail. We are an interdisciplinary team of academics working with retailers to address the root causes, influence customer behaviour, and increase sustainability.

Part of Business

Product returns are an increasing problem, especially in multichannel retail. For instance, many consumers find it very convenient to order products for Click&Collect and then return unwanted products to the store. Many retailers consider dealing with returns as an unavoidable cost of doing business, yet they are unaware of the scale and importance of the returns problem. It is a multifaceted challenge that requires interdisciplinary solutions.

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The motivational power of positive news stories

Environment, sustainability and clean growth
Future societies and communities
Culture and creativity
Professor Denise Baden challenged traditional ideas about how news should be reported, inspiring initiatives by leading media organisations such as the BBC and “the Guardian”.

Connect with us

If you are interested in working with us please email individual staff members.